It requires a nimble approach and a response speed that might be beyond most entities. However, there are a couple of great examples of how companies, like Oakley, have Newsjacked with success.
Tuesday, January 10, 2012
Newsjacking: Generating Press Coverage for Yourself or Business
I love the concept of "Newsjacking" and how a company or individual can associate with a breaking news story and reap the benefits. Check out the latest from David Meerman Scott, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
It requires a nimble approach and a response speed that might be beyond most entities. However, there are a couple of great examples of how companies, like Oakley, have Newsjacked with success.
It requires a nimble approach and a response speed that might be beyond most entities. However, there are a couple of great examples of how companies, like Oakley, have Newsjacked with success.
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