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If you are an online marketer you are always looking for ways to improve your return on investment while creating more efficient online ad campaigns. You also may have seen programs offered that share a secret method to improve your campaign performance and put more profits in your pocket. Well, here's an early Christmas gift to you at no charge! Let's pull back the curtain on one such “method” and look at a way to improve your campaign performance through retargeting (or remarketing) and Google Adwords.
As online consumers, many of us have experienced retargeting first hand (you have probably also heard about in discussions regarding online privacy). For example, you are in the market for a new television set and visit some websites to browse the latest and greatest selections of televisions. Sure enough, as you continue to surf the web for news, sports or whatever, you now see many ads from the television sites you visited. In short, this is retargeting. The online business presumes you are interested in their products (since you visited their site), and by setting a cookie on your browser they are able to share advertisements with you whenever you visit a site on a specific ad network.
Obviously there are some benefits to you as an advertiser by targeting your message to an audience that has previously browsed your content. You should see greater conversions as well as improving your brand awareness. It's easy to do with your Adwords account and the below video gives a great overview of how to execute (thanks The Hidden Audience).
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