Here's a marketing secret, do not let
your Google Places Page be a flop!
Ever search for a business on
Google? Sure you have! In fact, according to Google, 97% of
consumers search for local businesses online. Just like the majority
of consumers in your town, when they search for a product or service
they do it on Google. It is there, in the local search page results
that a hidden jewel lies. It's obviously hidden because many
businesses are not taking advantage of this free bit of valuable marketing.
Try it yourself and search for a flower
shop (or any local business)on Google. Across the top and right-
hand side of the page you will see sponsored ads (national and local
businesses are paying for these ads), and just below you'll see local
results. Click on “Google review” or “Places Page” to see
what customers are saying and how some businesses are making the most
out of these listings. Your Places Page shows your business name,
address and phone number along with consumer reviews. Best yet,
these listings are free! So why are many businesses not using them
while others are providing consumers with images, videos and sale
offers? That's a good question!
These are easy to set up and very
valuable. To find out more about setting your page up as well as a
list of FAQs, click here! Or, if you'd like us to set your page up for you drop the Marketing Heretic an email.We can help you gather reviews from from your customer as well as
keep your page updated with images, video and other content. Google Places and local search advertising on Google is a valuable component of your marketing strategy and it's free!
Stand by for our next Marketing Tip to see how you can use your Places Page to launch an affordable turnkey pay per click advertising program using Adwords Express from Google.
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